GTL PARIS
A beautiful and friendly RV Park, offering PAD sites for RV’s for Rent.
We need a Strategy
Rubrum sat down with GTL Paris to better understand their site, customers, and strategy to date, as well as the challenges they were facing. We knew they needed a awareness strategy to boost their occupancy rate, so we recommended expanding their efforts on outdoor advertising and content marketing.
- New ownership
- New brand
- New management team
New Brand Strategy
- Build Brand Awareness
- Create an emotional connection
- Differentiate from competitors
- Create credibility and trust
- Motivate long-term rentals
Brand Management & Website Design + Development
We helped launch their new website page, write and publish optimized content, create billboard signage to increase brand awareness, and develop an advertising strategy, both on social media and in the community. The right combination of all of these elements empowered them to rise in the Google rankings from the day they went live as well as increase their occupancy rate.
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